With our ultimate guide, find out how foodies earn money through food blogging and their Instagram accounts.
Hello there! If you’ve landed on this post, you must probably have a food blog or an Instagram account that has quite attracted a good number of loyal followers. Or probably you are still planning to start a blog or already have one, and you want to start laying the foundations of money-making schemes for your blog from day one. Well this post is for you. Find out how to earn money through food blogging and Instagram.
How foodies earn money through food blogging and Instagram
Having a large following on Instagram means you offer massive exposure to the things you mention and include in each of your posts. If you have around say 5000 followers, you are already considered and influencer.
Influencers are researched and looked for by companies who want their own products to be showcased for awareness, and of course, sales. These companies would contact influencers and pay them for a mention on their post.
One of the reasons why sponsorship works in Instagram is that Instagram provides a high conversion of engagement and sales, so far. What does that mean? For every post and hashtags you include in a post, you can easily reach your target audience. In the case of Facebook, posting on Facebook only means reaching your friends or random people. Well, you can reach your target audience, but you have to pay Facebook ads to reach a very specific target audience and turn that audience into paying customers.
On another note, Pinterest is a free platform for marketing. You will not get sponsorships for posting on Pinterest, but your post can get high exposure if done right, which warrants a long post for another day. So we’ll leave it at there.
Display Advertising: Only applicable to blogs
One of the most popular way to make money with a food blog, or with any other blog, is by display advertising. Google AdSense is the primary shaker in this industry. Nowadays, AdSense has updated their standards as to which blogs are eligible. One key criteria is your blog should be at least 6 months and should provide unique content of high quality. Blogs with duplicate content, which are content that appears exactly the same in other parts of the Internet, are strictly banned from them.
Other display advertising platforms are AdThrive and MediaVine. These are more inclusive platforms as compared to Adsense. You can join ONLY when your blog get at least 60,000 pageviews per month. On average, you can earn up to $15-$20 per 1000 sessions on your blog. With AdThrive, their requirements include that majority of audience should be from the United States.
To generate a decent income from display advertising, one key objective is that your blog get high traffic consistently. The source of traffic does not matter enough, it could be Facebook, Google Search, or Pinterest. But the time spent by each visitor must be significant long enough. That is called the session.
Affiliate Marketing: Share affiliate links to your followers on Instagram
What is affiliate marketing? It is a method of marketing where you write reviews about a particular product and you get commissions when someone purchased a product using your link.
The most popular affiliate marketing platform is Amazon Associates. They give up to 30% commission on sales. It doesn’t matter if the customer bought the actual product you reviewed, just as long as you took that customer from your site to the Amazon shopping site. That history of acquisition can be good for up to 30 days, that means a customer don’t necessarily have to buy a product on the day you clicked your link for you to get sales. The cookies lifetime is 30 days.
Another affiliate marketing platforms are Awin, Rakuten, Commission Junction, and Shareasale. Depending on the products you review or promote, you can select from these platforms. For example, if you want to promote Cotton On or Ray Ban products, then head over to Rakuten as they use that platform to pay commissions to online reviewers.
With a food Instragram account, you can place your affiliate links on your profile page only. This is because Instagram does not display links on each Instagram posts. You can create links on your Instagram using a 3rd-party link generator such as flow.page or linktr.ee platform.
Selling your own Ebook
What could be the best ebook for a food blog than a recipe book? Actually there are more. You can create meal planners, recipe templates, or a food pantry inventory books. And depending on your audience, you can niche down to what they most specifically need. For example, if your audience is more on baby food, then you can create baby food tracker or a baby food recipe.
Whichever you decide on, selling your own ebook is one of the profitable ways to earn money from food blogging on Instagram.
Selling your own products in your food blogs and to Instagram followers
Cooking in the kitchen means using a various tools and equipments and in diverse proportions. That means, you have quite a number of product ideas to start from.
Now, how do you sell your own products? You can either create one yourself and do everything: fulfilment, shipping, and delivery. And that’s feasible.
Another thing you may want to look at are other business models that are quite trending for ecommerce as it removes the need of inventory. I will start with dropshipping.
What is dropshipping?
Dropshipping is a business model where you market the products of businesses who can fulfil and ship these products to your audience.
Using Shopify, you build a website where you can showcase the products of other businesses. Within the Shopify platform, you add the Oberlo app which connects your store to the source of products and suppliers from Aliexpress. Then using Instagram, you direct your audience to your Shopify online store.
Pros of dropshipping
- No need to store inventory. No need to buy the products themselves in bulk.
- Low startup cost type of business model.
- Shipping and delivery will be handled by the product suppliers. You will be provided with tracking numbers which you can then forward to your customers.
- A plethora of product options to choose from the AliExpress site
Cons of dropshopping:
- Takes a certain level of experience and expertise to find good (best) suppliers
- Shipping can take up to 4 weeks
- Shopify is not a free platform
What is Print-on-demand?
Another business model that requires no inventory on your part is print-on-demand? It is a business model where you create designs on base products such as mugs, aprons, t-shirts, and so on.
Most popular print on demand platforms are Printify, Printful, Gooten, Printed Mint, and more. Depending on your preferences, you can choose the platform that can produce your product in your preferred specifications. For example, if you plan on selling aprons imprinted with your own designs, you may want to choose Printed Mint as they can provide whole printing on the apron’s surface. You can use Printful for this matter because they only provide embroidery on the apron’s chest area.
Having said that, the print on demand industry is growing and definitely not going anywhere soon. Just like dropshipping, your products are shipped and delivered by the product suppliers themselves.
Final thoughts: How to earn money with food blogging and Instagram
Phew! That was quite a list. Having said all these monetization schemes, the framework to making money with blogs or social media accounts such as Instagram is similar in nature and methods. It all goes down to how you chose your niche or audience, and how you market your products, and how you provide consistent content to attract new and more audience. Just like an ordinary business in the offline world, making money online is hard work. It may require more of your time, energy, and effort (and money!) than an ordinary job. And you may have to learn new skills such as in photography, digital marketing, and business strategies.
To end this post, I give you some of my favorite food bloggers who are very generous in sharing their income reports for our reference on what it really takes to make money online with food blogging on blogs and Instagram.