[Ultimate Guide 2024] Design and Sell Digital Downloads on Etsy with Canva (and AI Tools)

Are you ready to design and sell digital downloads on Etsy with Canva?

With the power of Canva, you can create stunning digital products that customers will love and streamline your selling process like never before. In this comprehensive guide, we’ll walk you through everything you need to know to successfully sell digital downloads on Etsy using Canva, all while optimizing for SEO to maximize your shop’s visibility and sales potential.

Also included in this article will be some AI tools to help speedtrack your work and efficiency.

Examples of digital downloads to design and sell on Etsy

Here are 20 examples of digital downloads that are trending on Etsy:

  • Printable Wall Art: Minimalist prints, inspirational quotes, botanical illustrations, and abstract designs are popular choices.
  • Digital Planners: Interactive planners for daily, weekly, or monthly organization, including productivity trackers, goal setting, and habit tracking.
  • Printable Stickers: Cute and colorful stickers for planners, journals, scrapbooking, and digital planning apps.
  • Social Media Templates: Instagram post templates, story templates, and Pinterest graphics for bloggers, influencers, and businesses.
  • SVG Cut Files: Vector graphics for use with cutting machines like Cricut or Silhouette, including designs for t-shirts, decals, and crafts.
  • Digital Invitations: Stylish invitations for weddings, birthdays, baby showers, and other special occasions.
  • Printable Art Prints: Seasonal artwork, holiday-themed prints, and custom family portraits.
  • Printable Calendars: Monthly and yearly calendars with customizable designs, themes, and layouts.
  • Digital Papers: Patterned backgrounds for scrapbooking, digital art, and DIY projects.
  • Meal Planner Templates: Weekly meal planners, grocery lists, and recipe cards to help with meal prep and planning.
  • Wedding Stationery Suites: Save-the-date cards, wedding invitations, RSVP cards, and thank you notes.
  • Printable Coloring Pages: Intricate designs, mandalas, and illustrations for relaxation and creativity.
  • Budget Planners: Financial planning worksheets, expense trackers, and budgeting templates.
  • Baby Milestone Cards: Printable cards to capture and celebrate baby’s milestones, from first steps to first words.
  • Party Decorations: Banners, cupcake toppers, party favors, and photo booth props for themed parties and celebrations.
  • Printable Art Prints: Nursery decor, children’s room decor, and educational prints for kids.
  • Digital Scrapbook Kits: Digital papers, embellishments, and templates for digital scrapbooking projects.
  • Resume Templates: Modern and professional resume templates for job seekers in various industries.
  • Printable Journal Pages: Bullet journal templates, writing prompts, and planner inserts for creative journaling.
  • Fitness Planners: Workout logs, exercise trackers, and fitness goal-setting worksheets.

These are just a few examples of digital downloads that are currently trending on Etsy. Keep in mind that trends may vary over time, so it’s essential to stay informed about what’s popular in your niche and adapt your offerings accordingly.

When selling digital downloads on Etsy, offering a variety of sizes can cater to different customer preferences and needs. While the optimal sizes may vary depending on the type of digital product you’re selling, here are some popular sizes for digital downloads on Etsy across various categories:

Printable Wall Art

  • 8×10 inches (20×25 cm)
  • 11×14 inches (28×36 cm)
  • A4 size (21×29.7 cm)
  • 16×20 inches (41×51 cm)
  • 18×24 inches (46×61 cm)

Digital Planners

  • A4 size (21×29.7 cm)
  • Letter size (8.5×11 inches)
  • Half-letter size (5.5×8.5 inches)
  • Personal size (3.75×6.75 inches)
  • A5 size (14.8×21 cm)

Printable Stickers

  • Sheet size: A4 (21×29.7 cm) or Letter (8.5×11 inches)
  • Individual sticker sizes: Typically range from 1×1 inch to 2×2 inches, depending on the design


  • 5×7 inches (12.7×17.8 cm)
  • A6 size (10.5×14.8 cm)
  • 4×6 inches (10.2×15.2 cm)
  • Square format (e.g., 5×5 inches)

Printable Art Prints for Frames

  • 5×7 inches (12.7×17.8 cm)
  • 8×10 inches (20×25 cm)
  • A4 size (21×29.7 cm)
  • 11×14 inches (28×36 cm)
  • 16×20 inches (41×51 cm)

Digital Papers

  • 12×12 inches (30.5×30.5 cm)
  • A4 size (21×29.7 cm)
  • Letter size (8.5×11 inches)
  • 8×8 inches (20×20 cm)

Printable Calendars

  • A4 size (21×29.7 cm)
  • Letter size (8.5×11 inches)
  • Half-letter size (5.5×8.5 inches)
  • A5 size (14.8×21 cm)

Digital Scrapbook Kits

  • 12×12 inches (30.5×30.5 cm)
  • Letter size (8.5×11 inches)
  • A4 size (21×29.7 cm)
  • 8×8 inches (20×20 cm)

When determining the sizes to offer for your digital downloads, consider your target audience’s preferences, common frame sizes (for wall art), and standard paper sizes (for printables and planners). Offering multiple size options can increase the appeal of your products and accommodate different customer needs, ultimately enhancing your shop’s competitiveness and appeal on Etsy.

What is Canva?

Canva.com is a popular online graphic design platform that empowers users to create a wide range of visual content with ease, even if they don’t have prior design experience. It offers a user-friendly interface, a vast library of templates, and a variety of design tools and resources to help individuals and businesses create professional-looking graphics for various purposes.

With Canva, users can design everything from social media graphics, presentations, posters, flyers, and invitations to logos, infographics, resumes, and more. The platform provides access to millions of high-quality photos, illustrations, icons, and fonts that users can incorporate into their designs to make them stand out.

Canva offers both free and paid subscription plans, with the paid plans unlocking additional features such as advanced design tools, premium templates, unlimited storage, and the ability to create and export designs with transparent backgrounds. Additionally, Canva has mobile apps available for iOS and Android devices, allowing users to design on the go.

Overall, Canva is a versatile and user-friendly tool that democratizes design, making it accessible to everyone, whether they’re creating graphics for personal projects, marketing materials for their business, or anything in between.

Steps: Design and Sell Digital Downloads on Etsy with Canva

Here are the steps to easily design and sell digital downloads on Etsy using Canva and other AI tools.

1. Choose Your Niche and Research Keywords

Before diving in, it’s essential to identify your niche and conduct keyword research to understand what your target audience is searching for on Etsy. Use tools like:

  • Google Keyword Planner
  • Etsy’s search bar
  • InsightFactory
  • erank.com

and other SEO software to discover relevant keywords and phrases related to your digital downloads.

When searching for a niche customer for your digital downloads shop on Etsy, asking yourself the right questions can help you identify potential opportunities and tailor your offerings to meet the needs of your target audience. Here are some questions to consider:

Ask yourself:Reflect on:
What are my passions and interests?Start by reflecting on your own hobbies, interests, and expertise. What topics or themes are you passionate about? Building a business around something you love can make the work more enjoyable and sustainable in the long run.
What problems or challenges can my digital downloads solve?Think about the pain points or challenges that your target customers may be facing. How can your digital downloads address these issues and provide value to them? Identifying specific problems can help you narrow down your niche and create products that resonate with your audience.
Who is my ideal customer?Consider the demographics and characteristics of your ideal customer. What age group, gender, location, and interests do they have? Understanding your target audience’s preferences and behavior can help you tailor your products and marketing efforts to attract and engage them effectively.
What are the current trends and popular topics in my niche?Research trends and popular topics within your niche to stay informed about what’s in demand. Explore social media, online forums, and industry publications to identify emerging trends, keywords, and themes that you can leverage in your digital downloads shop.
Who are my competitors, and how can I differentiate myself?Analyze your competitors within your niche to see what types of products they offer and how they position themselves in the market. What gaps or opportunities exist that you can capitalize on? Consider how you can differentiate your products, branding, or customer experience to stand out from the competition.
What are my unique strengths and expertise?Reflect on your unique strengths, skills, and expertise that you can leverage in your digital downloads shop. What sets you apart from other sellers in your niche? Whether it’s your design style, creative vision, or subject matter expertise, highlighting your strengths can help attract customers who resonate with your brand.
How can I validate my niche and product ideas?Test your niche and product ideas by gathering feedback from potential customers or conducting market research. Use surveys, social media polls, or focus groups to gauge interest and validate demand for your products before investing significant time and resources into developing them.

2. Create Your Digital Products with Canva

Canva is a user-friendly graphic design platform that offers a wide range of templates, tools, and design elements to help you create professional-looking digital products with ease. Whether you’re designing printable wall art, digital planners, or social media graphics, Canva has everything you need to bring your creative vision to life.

Where to get graphics, fonts, templates, and other resources?

Two of my favorite sources of graphics are the following:


Creative Fabrica is an online marketplace and subscription-based platform that offers a wide range of digital assets for creative projects. It’s a one-stop destination for graphic designers, crafters, and creative entrepreneurs looking for high-quality design resources to enhance their projects. Here’s how Creative Fabrica can help you with your digital download shop business:

  • Access to a Vast Library of Design Assets including fonts, graphics, illustrations, SVG files, templates, and more.
  • Convenient Licensing Options: Creative Fabrica offers flexible licensing options for its digital assets, making it easy for you to use them in your commercial projects, including your digital download shop on platforms like Etsy. With clear licensing terms, you can confidently incorporate Creative Fabrica assets into your designs without worrying about copyright issues.
  • Inspiration and Education: Creative Fabrica goes beyond just offering design assets by providing inspiration and education to its users. You’ll find tutorials, blog posts, and design challenges to help you hone your skills, stay up-to-date with industry trends, and grow your digital download shop business.

Overall, Creative Fabrica is a valuable resource for anyone running a digital download shop business. Whether you’re looking for design assets, licensing options, tools, inspiration, or community support, Creative Fabrica has you covered. By leveraging the platform’s resources, you can enhance the quality of your digital products, attract more customers, and grow your business successfully.


Midjourney is an AI tool that sits inside a messaging platform called Discord. That means you need to sign up with Discord first. Quite bizzare, but that’s how Midjourney came to be, an image-generating tool that Discord developed over the years.

Access to Midjourney comes with subscription plans that start at least $10 a month.

Once you registered for a subscription plan, you can start generating images through the messaging box using the following syntax:

/imagine [prompt]

Here, prompt can be anything you want to your image to include. For example:

/imagine a watercolor painting of a farmer plowing fields
/imagine graphic illustration of a floral bouquet with peonies and hydrangeas sitting on a table with sunlight shining on the petals

In terms of licensing, any images generated by Midjourney are copyright free, meaning you hold no rights over them. You get to own license when you own the highest subscription plan which includes such privilege.

3. Set Up Your Etsy Shop

If you haven’t already, sign up for an Etsy seller account and set up your shop. Choose a catchy shop name, upload a compelling banner and profile picture, and complete your shop’s profile with relevant information about your business and digital products.

When creating your digital products in Canva, keep Etsy’s requirements and guidelines in mind. Ensure that your designs are high-quality, visually appealing, and optimized for printing or digital use. Use relevant keywords in your designs’ titles, descriptions, and tags to improve their visibility in Etsy’s search results.

4. Write Compelling Product Descriptions

Craft engaging and informative product descriptions for your digital downloads that highlight their features, benefits, and potential uses. Use relevant keywords naturally throughout your descriptions to improve their SEO and attract potential customers.

Using ChatGPT to generate SEO-friendly product descriptions for Etsy listings can be a helpful approach. Here’s how you can do it:

  • Identify Keywords: Before generating descriptions, identify relevant keywords related to your product. These are terms that potential customers might use when searching for similar items on Etsy. You can use tools like Google Keyword Planner or Etsy’s search bar to find popular keywords.
  • Craft Descriptive Sentences: Provide detailed descriptions of your product, highlighting its features, benefits, and unique selling points. Be sure to incorporate the keywords you identified naturally into the description to improve its SEO.
  • Maintain Clarity and Readability: Ensure that your descriptions are clear, concise, and easy to read. Avoid keyword stuffing or overly complex language that may confuse or deter potential buyers.
  • Consider Customer Needs and Pain Points: Think about what problems your product solves or how it enhances the customer’s life. Address these needs and pain points in your description to connect with potential buyers on a personal level.
  • Highlight Value Proposition: Clearly communicate the value proposition of your product—what sets it apart from similar offerings on Etsy. Whether it’s unique features, high-quality materials, or exceptional craftsmanship, emphasize why customers should choose your product.
  • Include Call-to-Action (CTA): Encourage potential buyers to take action by including a clear CTA at the end of your description. This could be inviting them to “Shop Now,” “Learn More,” or “Add to Cart.”
  • Proofread and Edit: Before publishing your product description, proofread it carefully to ensure accuracy, clarity, and professionalism. Correct any grammatical errors or typos that may detract from the overall quality of the description.
  • Iterate and Test: Monitor the performance of your listings over time and make adjustments as needed. Test different descriptions, keywords, and CTAs to see what resonates best with your target audience and drives the most engagement and sales.

By following these steps and leveraging ChatGPT to generate SEO-friendly product descriptions, you can improve the visibility of your Etsy listings and attract more potential buyers to your shop. Remember to keep your descriptions informative, engaging, and customer-focused to maximize their effectiveness.

5. Promote Your Etsy Shop and Products

Promote your Etsy shop and digital products through social media, email marketing, and collaborations with influencers or fellow Etsy sellers. Engage with your audience regularly, share behind-the-scenes content, and offer exclusive promotions or discounts to incenticize sales.

Promoting your Etsy shop and products on social media can be a powerful way to increase visibility, attract potential customers, and drive sales. Here’s how you can effectively promote your Etsy shop and products on social media:

  1. Choose the Right Platforms: Start by identifying which social media platforms your target audience frequents the most. Focus your efforts on platforms like Instagram, Facebook, Pinterest, Twitter, or TikTok, depending on where your audience is most active.
  2. Create a Consistent Brand Presence: Maintain a consistent brand identity across all your social media profiles. Use consistent branding elements such as your logo, color palette, and tone of voice to create a cohesive brand experience for your audience.
  3. Share High-Quality Visual Content: Use eye-catching and high-quality images or videos to showcase your products on social media. Invest in professional product photography or create engaging graphics and videos that highlight the features and benefits of your products.
  4. Utilize Hashtags: Research and use relevant hashtags related to your niche, products, or industry to increase the discoverability of your posts. Incorporate both popular and niche-specific hashtags to reach a broader audience and attract potential customers.
  5. Engage with Your Audience: Foster engagement with your audience by responding to comments, messages, and inquiries promptly. Encourage conversation, ask questions, and solicit feedback to build relationships and create a sense of community around your brand.
  6. Share Behind-the-Scenes Content: Provide a glimpse behind the scenes of your Etsy shop by sharing photos or videos of your creative process, workspace, or product development journey. Authentic and personal content can help humanize your brand and connect with your audience on a deeper level.
  7. Run Contests or Giveaways: Host contests or giveaways on social media to encourage engagement, attract new followers, and promote your products. Ask participants to like, comment, share, or tag friends to enter, and offer a prize such as a free product or discount code.
  8. Collaborate with Influencers or Brand Ambassadors: Partner with influencers, bloggers, or brand ambassadors in your niche to reach a wider audience and increase exposure for your Etsy shop and products. Collaborate on sponsored content, product reviews, or social media takeovers to leverage their reach and influence.
  9. Promote Sales and Special Offers: Share exclusive discounts, promotions, or limited-time offers on social media to incentivize purchases and drive traffic to your Etsy shop. Create urgency by using phrases like “limited time only” or “while supplies last” to encourage immediate action.
  10. Measure and Analyze Results: Track the performance of your social media efforts using analytics tools provided by each platform. Monitor metrics such as engagement, reach, clicks, and conversions to assess the effectiveness of your promotional campaigns and refine your strategy accordingly.

By implementing these strategies and consistently engaging with your audience on social media, you can effectively promote your Etsy shop and products, increase brand awareness, and ultimately drive sales and business growth. Experiment with different tactics, monitor results, and refine your approach based on what resonates best with your audience.

Final thoughts: It takes time

Embarking on this entrepreneurial journey is an incredible achievement. As you set out on this path, it’s important to remember that building a successful Etsy shop takes time, patience, and perseverance.

In the fast-paced world we live in, it’s easy to get caught up in the allure of overnight success stories and instant gratification. However, the reality is that building a thriving Etsy shop is more akin to running a marathon than sprinting to the finish line. It requires dedication, hard work, and a willingness to embrace the journey, even when progress may seem slow or uncertain.

One of the most valuable lessons you’ll learn as a new Etsy shop owner is that making sales can take time. It’s natural to feel eager and excited to see your products fly off the virtual shelves, but it’s essential to manage your expectations and understand that success doesn’t happen overnight.

As you navigate the ups and downs of entrepreneurship, here are a few motivational reminders to keep in mind:

  1. Focus on Your Craft: Instead of fixating solely on making sales, focus on honing your craft and creating products that you’re truly passionate about. Pour your heart and soul into your work, and let your passion shine through in everything you do.
  2. Embrace the Learning Curve: Every sale, inquiry, or interaction with a customer is an opportunity to learn and grow. Embrace the learning curve, stay open to feedback, and use each experience as a stepping stone toward improvement and innovation.
  3. Stay Consistent and Persistent: Consistency is key to success on Etsy. Stay consistent in your efforts, whether it’s adding new products, updating your shop, or engaging with your audience on social media. Be persistent in pursuing your goals, even when faced with challenges or setbacks.
  4. Build Relationships: Building genuine connections with your customers and fellow Etsy sellers can have a profound impact on your success. Take the time to engage with your audience, respond to inquiries promptly, and show appreciation for their support. Cultivating strong relationships fosters loyalty and trust, which are essential for long-term success.
  5. Celebrate Small Wins: While it’s important to have big goals and aspirations for your Etsy shop, don’t overlook the significance of small wins along the way. Celebrate every sale, positive review, or milestone reached, no matter how small. These victories may seem insignificant individually, but collectively, they propel you forward on your journey toward success.

Remember, Rome wasn’t built in a day, and neither is a successful Etsy shop. Trust in the process, stay committed to your vision, and believe in your ability to achieve your goals. With dedication, perseverance, and a positive mindset, you’ll soon find yourself on the path to Etsy success.

Wishing you all the best on your Etsy journey!

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